Saturday, May 28, 2011

Addictive Coke, Addictive Diet Coke, perpetuating Obesity

People always tell you Coke isn't good for you. That is... everyone except the people who earn their living selling Coke. They spend billions advertising how very wonderful Coke is. But, as any addict will tell you, once you are addicted, no one needs to tell you the advantages of Coke. Your body screams the good points. Quick energy rush from a high sugar flush of your system, unregulated stimulation coupled with caffeine, an ingenious blend that can only be matched by more of the same. 

But inevitably, Coke becomes fat on your hips and around your belly, even for those gorgeous models in the Coke ads. So the conscientious model, wishing to stay slim, switches to Diet Coke. In fact, soon the weight conscious Coke consumer begins to prefer Diet Coke. Diet Coke is an even better high, squelching the anxiety of fat gain by an illusion of justifiable consumption. 

But now, try and stop. Oops... It isn't easy. Coke machines, Coke ads, Coke coolers, Coke blends are everywhere. But even more important is that thirst, that craving, that inexpensive temporary solution to our nagging addictive urge for a quick 'Pick Me Up'.

And then people explain, that sugar substitutes do not eliminate our sugar dependency. Non-caloric sweeteners exacerbate the problem, they trick our system into needing more. Great for the soft drink industry, but havoc for our bodies. There is no nutrition... just an inadequate solution to our natural urge for water and nourishment. Just the cyclical mania of malnutrition in the innocent practice of a well establish piece of Americana, drinking Coke and being obese.  

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